Michael G Jacobides is the Sir Donald Gordon Professor of Entrepreneurship & Innovation and Professor of Strategy at London Business School. Selected as one of the top 50 Management thinkers in the world in 2019, he is Academic Advisor to the Boston Consulting Group, Visiting Scholar at the New York Fed, and Visiting Fellow at Cambridge. A leading authority on value migration, firm and industry boundary change, his recent focus is on digital platforms and ecosystems and how firms adjust to disruptive change- including COVID19. A winner of the 2018 Theory to Practice Award, he advises disruptive start-ups and established firms in Europe, the US and Asia. He has visited Harvard, NYU, Cambridge, Imperial, Bocconi and Wharton, where he obtained his PhD, after studying at Athens, Cambridge and Stanford. His work, which has received the Sloan Foundation Award, has appeared in the top academic journals such as SMJ, AMJ, AMR, OrgSci and Industrial & Corporate Change, where he is a co-Editor, as well as HBR and FT. He served on the Global Agenda Council of the World Economic Forum, he is a co-author of the WEF’s White Paper on Digital Platforms and Ecosystems, and has presented in the Davos Annual meetings.