Prashant Salwan is a faculty member in the area of International Business and Marketing at the Indian Institute of Management, Indore. He chairs the International Business area and the Indian Multinational center. He has many years experience in the field of Marketing, International Business, Strategic management, Global Strategy, International Marketing, Multinational and Transnational Management, Technology Management and Project Management. He has written books in the area of Best Business Practices for Global Competitiveness, International Marketing and International Business Strategies. Prashant Salwan was selected and inducted in The Marquis Who s Who in the World 2007 for demonstrating outstanding achievement in the field of International Business and Strategy and contributed significantly to the betterment of contemporary society.