Martin Reeves is a Senior Partner and Managing Director in the San Francisco office of BCG and Chair of the BCG Henderson Institute, BCG’s think tank on business strategy. Martin is currently leading research on imagination and strategy, crisis strategy, resilience, corporate vitality, biological strategy, and business ecosystems. He is also the author of Your Strategy Needs a Strategy (HBR Press), which deals with choosing and executing the right approach in today’s complex and dynamic business environment. Martin Reeves joined BCG in London in 1989 and later moved to Tokyo, where he led the Japan health care practice for eight years and was responsible for BCG’s business with global clients. He has led numerous strategy and organizational assignments both for individual companies and industry associations. Before joining BCG, he worked for ICI, in Japan and the UK, in marketing and strategic planning. He holds a triple first class MA in natural sciences from Cambridge University and an MBA from Cranfield School of Management.