Ivanka Visnjic
ESADE Business School

Ivanka Visnjic is a PhD researcher at the Department of Managerial Economics, Strategy and Innovation, Faculty of Business and Economics at Catholic University Leuven in Belgium. Her PhD research focuses on the service diversification strategy of manufacturing companies and business model innovation in services. In connection to her research, she is also working closely with the management team of a multinational industrial manufacturer that is currently diversifying into services. Ivanka Visnjic holds a magna cum laude in Master in Advanced Business Studies at the University of Leuven. Before starting her academic career, she worked at McKinsey & Co, an international management consulting firm