Barbara Grobicki was, most recently, Chief Alliance and Foundation Officer of the American Marketing Association. At the AMA, she was responsible for developing and maintaining external relationships in support of the vision, mission and goals of the organization, including advertising, sponsorship, and strategic partnerships. In her role, she also led the AMA Foundation, the philanthropic arm of the AMA, that supports collegiate scholarships and academic awards that elevate the industry and recognize exemplary marketers throughout their career. Previous positions include Director of Development at the Haslam College of Business, University of Tennessee, and Director of Ad Sales Marketing, HGTV. She began her career in the boating industry, holding positions of increasing responsibility at both MasterCraft Boat Company and Brunswick Corporation. She holds both an MBA and BA from the University of Tennessee-Knoxville.