Eric Martell is a co-founder of Pear Commerce. Pear simplifies retail marketing by connecting CPG advertisements directly with retailers. Pear’s mission is to provide complete transparency from the click of an ad to the purchase of a product. Eric is also a Venture Partner at gener8tor, and he was Managing Director of gener8tor Minnesota until September 2018. gener8tor is a nationally ranked accelerator, with 91 investments to date. Before gener8tor, Eric co-founded EatStreet, a startup that powers the online ordering for 15,000 restaurants nationwide and feeds millions of hungry people. Early in the company, I led product and engineering with Alex Wyler, and spent my last several years leading business intelligence, analytics, and metrics. Eric was named finalists for the Ernst and Young "Entrepreneur of the Year" award along with EatStreet Cofounders Matt Howard and Alex Wyler.