Madeleine Rauch is Assistant Professor at the Department of Strategy and Innovation at Copenhagen Business School, and a Visiting Scholar at Stanford University. Her research focuses on strategic management and innovation with a particular interest in strategic decision-making, such as heuristics and change of decision patterns. As such, she also conducts research on (disruptive) innovation within both large and nascent firms. More recently, Madeleine conducts research in extreme contexts and challenges faced by people both working and living in challenging contexts, such as war-torn areas like Afghanistan, Iraq, South Sudan and Yemen. Her work has been published in journals such as Strategic Organization, among others. She is an active members of the Strategic Management Society, AOM and EGOS, and has co-convened sub-themes at EGOS 2018, 2019 and 2020 on heuristics decision-making.