Sabine Baumann is Professor for Business Administration in the College of Management, Information, Technology at Jade University in Germany. Before rejoining academia she worked for Bertelsmann, Germany’s largest media conglomerate, in various positions including Director of the Content Management Competence Center. She received the Barry Sherman Teaching award of the Media Management, Economics and Entrepreneurship division of AEJMC. Her research areas are interdisciplinary, involving changes in business models due to new technologies or the strategic exploitation of network structures. She serves on the editorial board of the Journal of Media Business Studies and the Journal of Media Innovations. Her research has been published in the Journal of Media Business Studies, the International Journal on Media Management, IEEE Xplore, and the Journal of Business Economics. She served as Representative-at-Large in the SMS Teaching Division, has initiated the panel series on “Turning Teaching Failure into Teaching Success” and most recently edited Teaching Strategic Management: A Hands-on Guide to Teaching Success.