Magali (Maggie) Delmas is a Professor of Management at the UCLA Anderson School of Management, and the Institute of the Environment & Sustainability. She is the director of the UCLA Center for Corporate Environmental Performance and was the President of the Alliance for Corporate Sustainability (ARCS). She conducts research in Strategy and Corporate Sustainability, and has published more than 80 articles, book chapters and case studies on the subject. She currently works on developing effective information strategies to promote conservation behavior and the development of green markets. Her latest book: “The Green Bundle: Pairing the Market with the Planet,” is published at Stanford Press (https://www.sup.org/books/title/?id=27989).