Bettina Büchel has been Professor of Strategy and Organization at IMD since 2000. She is member of IMD’s President’s Council. Her current research topics include strategy implementation, new business development, strategic alliances and change management. She is Director of the public program Orchestrating Winning Performance program as well as several partnership programs. She has worked extensively with companies such as Nestlé, Allianz, Evonik, Commerzbank, Nilfisk-Advance and others in developing strategic priorities, implementing strategic initiatives and managing change. She received her bachelor of economics and public administration at the University of Constance, Germany, her Masters of Human Resources and Industrial Relations at Rutgers University, USA and her PhD at the University of Geneva, Switzerland. After obtaining her PhD, she worked as an Assistant Professor at the Asian Institute of Technology in Bangkok where she was teaching MBA and PhD students from across Asia.